Université de Franche-Comté
Step into the vibrant evolution of the Université de Franche-Comté's visual identity. Our project delves into a transformative journey, redefining the institution's graphic charter with a blend of heritage and contemporary innovation.
With meticulous attention to detail, our redesigned elements breathe new life into the university's story. Each aspect, from the intricately crafted logo to the carefully curated color palette, echoes the institution's legacy while embracing a forward-looking approach.
This project isn't merely about aesthetics; it's a visual narrative representing our commitment to academic excellence and evolution. Join us as we unveil the refined and revitalized visual language that mirrors the scholarly richness and dynamic spirit of the Université de Franche-Comté.
Explore our design choices, immerse yourself in the colors that speak volumes, and witness how tradition and modernity harmoniously converge in this revitalized visual journey.
A polymorphic Visual Identity
A graphic charter ensures consistency among visuals and ensures the proper functioning of visual identity usage.
The visual identity and graphic territory of the Université de Franche-Comté encompass far more than mere aesthetic representation. They encapsulate the very essence of the student journey within our institution. Embracing every facet, from setbacks to triumphs, and celebrating each significant event, our approach is profoundly human.
This visual identity reflects the entirety of the student experience, mirroring moments of growth, learning, and development. It narrates an authentic story where every student is at the center, where significant moments and overcome challenges contribute to shaping a unique journey.
At the core of our graphic territory lies the intention to portray this humanity, to share the moments that make the Université de Franche-Comté more than just a place of learning but a true crucible of experiences, relationships, and human achievements.
To enable communication teams to create consistent visuals, we have thus developed a graphic charter.
The design system, a cornerstone of the University of Franche-Comté, ensures coherence and quality, unifying our visual identity for a harmonious student experience.
The design system is a dynamic repository in constant evolution, integrating components, and page templates. It is meticulously managed by our experience design team, representing the central source of truth for our user interface and interaction patterns. It establishes our standards and sets our expectations, ensuring a consistent and innovative university experience.
Within this document, you'll find various resources available, notably the Figma file containing all components and some mockup pages (See below for a preview). For developers, future associated files can be accessed via GitHub.
This online repository enables collaboration and evolution, aiming to enhance user navigation on the Université de Franche-Comté is website for all involved stakeholders.
