Porsche
Electrify Me
To celebrate Porsche's investment in the EV market, we created a multi-sensory experience that acted as a portal into the future.
This experience was hosted at the Formula 1 Rolex Australian Grand Prix in 2023 and allowed attendees to immerse themselves in an artistic interpretation of the future, through the lens of Porsche. The project took the form of a sound and spatial design and a captivating multi-sensory film.
To allure guests to experience this limited experience – we created bold graphics that reinterpreted the Porsche logo in a way that embraced ideas of futurism. We created a surround sound experience that reset attendees’ senses and transported them deep into nature and then towards the future.
CREDITS
Event Producer: Team Event
Music: Anatole Music
Photography: Dan Allen
The climax of the experience was an immersive film that synchronised with choreographed light, laser, and smoke effects. The film consisted of live action, 3D motion graphics, and 2D animation accompanied by a bespoke soundtrack and sound effects, amplified across a surround sound experience. The story of the film embodied the core pillars of Porsche’s journey into the world of electric vehicles. The film was played on a custom-designed stage that included a 2023 Porsche Taycan proudly sitting in front of the screen. The graphics on the screen interacted with the Taycan throughout the film, as animated graphics shrank and grew out from the silhouette of the car.
Work With Us
At Studio 3AM, our mission is to help emerging and heritage brands solve problems with considered and mindful designs that benefit people and culture. Our vision is to create a world where design, creativity, and experiences transform people's daily lives for the better. If you would like to work with us you can visit our website or reach out to us via email.
