Work in Progress Rebrand

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Work in Progress with Sophia Bush is moving to a new network home at Wondery (the premium network behind Dr Death, Dirty John, Shrink Next Door). The move was a fitting time to take a look at the podcast branding. The existing look and feel of Work in Progress was reminiscent of a DIY scrapbook. Sophia brought Hoodzpah on to achieve a more refined, modern, and elevated look and feel that reflects the incredible achievements of the people she interviews on the show.

Scope

— Discovery & Strategy
— Logo & Identity System
— Type and Color
— Cover and Episode Art Templates
— Social Media Templates

Credits

Babs Burchfield, Art Direction
Rob Holysz, Producer, Rabbit Grin Productions
Caitlin Lee, Associate Producer, WIP
Chris Maher, Logo Animation

Redesigning The Visual Identity

Old Logo

New Logo

Horizontal Wordmark Only Logomark Only

Primary Color Palette

Symbolism in the new logomark:

Pieces of the whole:

Sophia Bush is a celebrity best known for acting, but she is also an activist, a podcaster, a friend, and so much more. Her guests are just as faceted.

Asterisk:

The asterisk is used to indicate additional info. Likewise the WIP Podcast is all about diving deeper.

Layouts and Social

Cover Art

Episode Art & Social Templates

A complex variety of templates was created for the WIP team to keep their socials looking fresh.

— Episode Art
— Instagram Feed Templates: quotes, interview clips, photos, etc.
— Instagram Story Templates: show notes, book recs, and more.

Fonts in use:

GT Alpina Fine Regular
Times New Roman Italic
Nothing You Could Do

Instagram Story Templates

Thank You Notes

The art of the handwritten note is not a lost art to Sophia Bush. She wanted to send thank you notes to all her guests after the recording, so custom Work in Progress Podcast branded notecards were a must.