PSA Ads:
Project Statement: This project was created to state statistics relating to animals that are within adoption centers. This series makes mention of statistics taken from the RSPCA, an animal shelter, about how adoption helps animals within the system and abuse. There's a large range of colors within these advertisements, though the color that appeared most was a lighter blue that placed emphasis on the most important words and phrases within these ads.
Above: Initial Design for Magazine Color Ad
Above: Final Design for Magazine Color Ad. The full color magazine ad is formatted according to the National Geographic Full Color Page Ad and features the same orange cat from the first poster, though this time only the head is in frame, with the same statistic as that poster, and with an extra boxing glove pointed at the cat's head. This advertisement formats the idea of the original poster and makes it more suitable for magazine ads, by adding another eye-catching image and a closer look at the abused animal.
Above: The billboard web banner ad features a blue button that reads "Click here to donate to help animals like them," with an image of a cat and dogs to the right of the button. The call to action is quick and to the point while also grabbing your attention with pets that are typically associated with animal shelters.
Above: The social media ad is formatted to fit the Facebook Story Ad dimensions, and features a man walking a dog with the text "Visit www.rspca.org to help dogs like this one." This ad is simple in its point and message, telling the viewer where to visit for the call-to-action.
Above: The black and white magazine ad is formatted as a Half Page Black and White Ad to National Geographic's standards and features the same cat and boxing glove as used before, but now with just the text "To help, donate today..." as before to help save space.
Above: A mock-up of the Facebook Ad to visualize what it would like like on a phone.
