IOU ACF
An incredible collaboration between two progressive brands. Art Comes First provided the style and essence, IOWEYOU the fabrics and materials that came together to create a personalized and conscious collection of garments. Together they were looking for the most authentic way to represent the project.
We brought the incredibly strong aesthetic of the collection to life through branding and art direction. By focusing on the quality of the product, the results were striking and unique.
ART DIRECTION, BRANDING & PRINT MATERIALS
2016
WHERE ART MEETS THE ARTISAN
¨Craft can only survive if it finds a natural application and if it finds a market. What a craft produces has to be relevant to the world we live in today. If craft does not reinvent itself, it dies¨. Inspired by this quote, we set out to help make craft relevant to the current youth culture.
Come have a look...
–––
LookBook Photography by Noel Quintela
Promotional Video by Falkwyn de Goyeneche
Thanks for watching !
