The poster is asymmetrical and divided into two horizontal sections from the mountain ridge to about halfway down the document, and contains all the essential elements for a correct understanding by the viewer. 

The headline is formed by the imposing inscription 'Incontra Ronaldo' (Meet Ronaldo). 

Below this we have the location and the date of the event, which with the event description and site directions make up the body copy. Below the subheadline, which is intended to emotionally involve the spectator, there are the logos of Juventus, the National Cinema Museum, the City of Turin and Piemonte, the sponsors and supporters of the initiative.

The visual consists of several images and opaque geometric paratexts. 

In the foreground is an image of the city of Turin, on which the Mole Antonelliana stands out. To the right is the signature of Cristiano Ronaldo and behind him the mountain range of the Alps, from which the figure of the footballer stands out, filmed during an exultation.