The Netflix Cupย was a first of its kindย in many ways. Theย broadcast was the first true live event put on by Netflix, it paired Formula 1 drivers with PGA tour golfersย and the graphics package was unlike something the audience had not experienced on live TV. The neon yellow and hot pink color palette mixed with the avant-gardeย visuals truly made this a unique package.โโโโโโโ
The design language was clean and simple - checkered pattern commonly associated with Formula 1 - topography lines and shapes analogous to golfย and contours of F1 coursesย - flags commonly seen at the start of races and attached to hole pinsย -ย were the cornerstones of the package.
Once the design language was defined, the broadcast package quickly fell together. The twist was incorporating the four team colors into the package. Our solution was to lean into the commonly associated colors related to each driver. With a nod to team Ferrari, Sainz and Thomas were represented in red and yellow -ย Norris and Fowler outfitted in orange and light blueย leaning into McLarens team colors and so on.
The insert package was in continual development leading right up to the live broadcast! Understandably, this event was the first of its kind - pairing a PGA tour golfer and Formula 1 driver together created a different set of rules. These different rules dictated we that we need to approach the insert package under different guidelines as well.ย ย โโโโโโโโโโโโโโ
Production Company The Famous Group Creative Director Tom Green EVP Production Eric Burakย Producer Brandon Grabowskiย Design Michael Croxton / Matt Barretto / Tom Green Animationย Matt Barretto / Tom Green Editorial Tom Green Sound Design Guthrie Belfiglioโโโโโโโ
