Mechanics
- Create a photo of yourself with the most creative pickup message
- Add #ПоймайДрайвНовогоStepway and share your photo in social media. Start collecting likes and shares
- Every week we review photos with #ПоймайДрайвНовогоStepway and select a winner for the best photo – spontaneous trip on New Stepway. We announce the finalists on the site and in groups
- New Stepway comes for you and you do not know where and with whom you go
- Each stage (overall 6) is supported by seeding on YT and other SN
Promo website
Social networks
Youtube channel
Youtube viral video
Web banner
Digital Creative Leader Olga Evdokimova
Digital Art Director Alexandr Chernitsky
Digital Art Director Alexandr Chernitsky
