Vixen
Brand Identity
Brand Identity
Vixen was a proposition for an upmarket contemporary London lingerie company. It was to be a fashion brand that named Agent Provocateur and Coco de Mer amongst its competitors. Their new logo needed to feel naughty and risqué. Taking inspiration from the 1920s, an era where women first liberated themselves from constricting fashions, the logo incorporated a soft satin bow and art deco style font. The client loved the branding but unfortunately due to commercial restrictions this never came to light.
