OOLONG TEA +
Tea+ is synonymous with "lightness," and this year, we aim to reinforce that narrative with a fresh visual concept. Our focus is on the idea that a light mind translates to a light body—where one feels unstoppable, moves freely, joyfully, and effortlessly, empowered by the sensation of gliding. This new storytelling approach encapsulates the essence of Tea+'s commitment to a lifestyle characterized by ease and vitality.
CREDIT:
Creative Director: Dinh Viet
Copywriter: Chan Chan
Art Director: Khoa Dang
