Protein+

2022 TRANSFORM AWARDS
BEST BRAND EVOLUTION (CONSUMER)
SILVER WINNER

“Challenge, strategy and results were clearly delivered.”

— 2022 Transform Awards judging comments

ANCHOR PROTEIN+

Introducing the fresh new look for Anchor Protein+. With a growing consumer demand for protein products, we were briefed to design new packaging to overcome perceptions that protein yoghurt wasn’t tasty, yet still communicate the benefits of protein in a distinctive and relevant way. We developed a ‘circle of flavour’ device to work across all products, helping shoppers navigate across the range and as a key visual device on advertising. This Greek style yoghurt is creamy, delicious and full of flavour. Protein+, Delicious fuel for life.

PROJECT OUTPUT

Brand identity, packaging, advertising.