Promotional marketing idea, social media, digital marketing, copy writing
February 2022 - Benguela Cove
First launch (wine producer in South Africa)
First launch (wine producer in South Africa)
Website leaderboard for the month of February, along side social media posts throughout the month and regular email newsletters.
Social media posts were used to promote the producer and showcase different stories about the winemaker and highlight particular wines.
July 2022 - Authentique
Wine producer in America
Social media posts
August 2022 - Weingut am Kaiserbaum
Wine producer in Germany
Wine producer in Germany
With Weingut am Kaiserbaum I introduced the Q&A section to the email marketing newsletters to increase clickthrough to the new blog section of the website. This continued for all the future campaigns of this nature.
Social media posts
Campaign outcomes:
These monthly campaigns led to increased sales of that particular producer, and structured our social media content calendar. It also increased engagement rate on social media because we had a 'guess where' at the end of the month to keep the audience engaged and guess where in the world we will be showcasing the next month for them.
Campaigns fit the future:
To mix up some of the content, we also introduced 'grape of the month' to our audience, to both educate and up sale a particular collection of wines.
My involvement in the project:
I introduced the team to this idea, and led the design throughout the whole project, coming up with new ideas of what we could showcase about different producers. When I joined the company, I read the stories of many winemakers, some really small producers with wonderful stories about their journey in wine-making. I wanted to show off these stories to promote the wine and get our audience thinking about the people behind the wine we stock. I was pleased that the team took on my ideas and that this idea continued.
