Oliver Hospitality Management is the team behind the multi-million dollar overhaul of the Lodge at Marconi in Marshall, CA. The project involves renovating 40 hotel rooms, historic cottages, restaurant spaces, and event venues. This generationally impactful project is set against Marconi Historic State Park’s 62-acre backdrop and includes plans for a spa and wellness facility.

Longitude was enlisted by OHM to reimagine the Lodge’s identity. The agency began with a comprehensive discovery phase, site visit, and strategy workshops in collaboration with the OHM team. The local area, particularly the Tomales Bay region, was explored to inform the brand’s contextual nuances.

This case study delves into the outcomes of this collaborative effort, spotlighting a brand identity system that respects the Lodge’s history while embracing its exciting future.

Creative Direction: Dustin Myers

Lead Design: Melody Rose

3D Modeling: Isaac Protiva