ILL 301.2 Online Initiation & Poster
Project Brief
This digital project and poster aim to raise awareness and educate people about the risks of online scams, fostering a heightened sense of alertness regarding potential cyber threats. The endeavor utilises thorough research, adept copywriting, and digital photography to delve into the communication potentials within the realm of online and poster design.
Deliverables
2. A3 Poster
3. WeTransfer Background
4. Up-to-you Deliverable
5. Vertical Narrative
Design Strategy
When was the last time you updated your password? Pass the Word constitutes a campaign focused on raising awareness about scams, particularly targeting identity theft and promoting better password practices among users. The campaign is geared towards young adults transitioning into adulthood, who are now tasked with safeguarding their sensitive information. Often, individuals develop a false sense of confidence in their digital security by using basic passwords across multiple accounts for extended periods. Pass the Word seeks to expose these complacent and lazy password habits, urging viewers to enhance their password hygiene and overall security practices. Through striking visual representations employing metaphorical imagery, the campaign illustrates that although their passwords may technically meet requirements, they no longer effectively serve their purpose.
Process
Subject and object shot
Vertical narrative
Containing all of the deliverables
