Crumbl Cookie presented me with an intriguing challenge: creating a unique font that would set us apart from our competitors. This task was not merely about being different but about designing something that would seamlessly blend with the textures our brand is known for. It was about adding a distinctive touch without severing the familiarity that our audience cherishes.
The objective was clear yet intricate. The new font needed to resonate with the mood that our customers associate with Crumbl Cookie. In other words, it had to be an extension of their existing experience, reinforcing their connection to our brand while providing a refreshing change.
Maintaining this balance between consistency and novelty was the critical focus of this assignment. We aimed to reinforce our brand identity while introducing an element of distinctiveness. The goal was to create a font that our audience would instantly recognize as Crumbl Cookie yet find refreshingly unique.
