Frank 100.5FM
Brand Identity
Brand Identity
This project was a pitch for a new radio station called Frank 100.5FM targeted at blue-collar workers. The proposed content the programme would air would be sports and news. As part of the pitch my brief was to create a brand identity for the radio station. Taking inspiration from sports clothing the logo was developed and to match the tone of this station a bright colour palette was chosen. Four different designs of stationery and business cards were designed and the tagline ‘With Franks’ was a tongue in cheek joke added onto comps slip. I didn’t win the pitch but it was a fun project to work on.
