Constellation Brands worked with Groove Jones to expand upon the award-winning interactive Dia de los Muertos mural we had previously created for them in 2019. The initial mural’s success came to life through Augmented Reality. The goal was to build a digital world inspired by the mural, allowing users to explore and engage with the traditional holiday celebration in a revolutionary format.

Full case study - https://www.groovejones.com/modelo-celebrating-dia-de-los-muertos-world/