Red Bull's new product concept aims to restore energy and be healthy at the same time, as it contains only sustainable, natural ingredients of the highest quality.
Positioning
- natural ingredients, they are also found in plant products: juices, coffee beans
- ecological raw materials of the highest quality: water from alpine sources, cane sugar
- useful components: B vitamins and the amino acid taurine
- openness and confidence: the main ingredients are brought to the front of the jar
- №1 reputable brand in this segment
Metaphor
Jar is like a glass of clean water
Positioning
- natural ingredients, they are also found in plant products: juices, coffee beans
- ecological raw materials of the highest quality: water from alpine sources, cane sugar
- useful components: B vitamins and the amino acid taurine
- openness and confidence: the main ingredients are brought to the front of the jar
- №1 reputable brand in this segment
Metaphor
Jar is like a glass of clean water
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