A SPATIAL ART EXPERIENCE FOR ARTIZE ATELIER
BRIEF:
Propose an in store installation/artistic experience in
the aegis of an event to invite relevant audience to
help ascertain a distinct brand position for Artize, a
luxury bath brand that is #BornFromArt.
the aegis of an event to invite relevant audience to
help ascertain a distinct brand position for Artize, a
luxury bath brand that is #BornFromArt.
THE MEDIUM OF FORMING AN ARCH AS AN ARTISTIC INSTALLATION WAS CONCEPTUALISED IN AN ANAMORPHIC STRUCTURE, ADDING A MODERNIST APPROACH YET PROVIDING AN INTRIGUING ART EXPERIENCE FOR THE SPACE.
PROPOSED MATERIALIATILITY:
TO REFLECT THE MODERNIST AND MINIMALIST APPROACH OF THE BRAND, WIRE FRAMES OR THIN MESH MADE OUT OF WIRES WAS CHOSEN.
AFTER CARRYING OUT EXTENSIVE USER INTERACTION STUDY OF THE SPACE OF THE ARTIZE ATELIER, THE PLACEMENT OF THE ANAMORPHIC ARCH WAS DECIDED.
