Copywriting and script writing for innovative tool for Amazon Web Services
Context:
In our increasingly digital world, the environmental impact of our online behaviors, especially our digital storage, is substantial yet often ignored. There is a growing demand for solutions that seamlessly integrate sustainability with daily digital use.
In our increasingly digital world, the environmental impact of our online behaviors, especially our digital storage, is substantial yet often ignored. There is a growing demand for solutions that seamlessly integrate sustainability with daily digital use.
Insight:
Many are unaware that stored emails, particularly promotional ones, contribute to energy consumption due to the power needed to maintain data centers.
Many are unaware that stored emails, particularly promotional ones, contribute to energy consumption due to the power needed to maintain data centers.
Concept:
When promotions expire, their carbon footprint fades away
When promotions expire, their carbon footprint fades away
Idea:
Vanishing Emails by Amazon Web Services offers a one-click solution to eliminate all expired promotional emails, reducing unnecessary digital clutter and energy use. This service not only helps users manage their digital space more effectively but also aligns with eco-friendly practices by minimizing the carbon footprint associated with email storage.
Vanishing Emails by Amazon Web Services offers a one-click solution to eliminate all expired promotional emails, reducing unnecessary digital clutter and energy use. This service not only helps users manage their digital space more effectively but also aligns with eco-friendly practices by minimizing the carbon footprint associated with email storage.
This streamlined approach underscores Amazon’s commitment to innovative, environmentally conscious solutions that cater to the modern user’s needs for efficiency and sustainability.
Storytelling and scriptwriting for influencers (watch on fullscreen)
Galaxy S23 teaser video.
Influencers: Alessandra Fuller & Andrés Vilchez.
Influencers: Alessandra Fuller & Andrés Vilchez.
Galaxy S23 teaser video.
Influencers: Magaly Medina & Maria Pía Copello
Influencers: Magaly Medina & Maria Pía Copello
Galaxy Buds2 Pro: Noise Cancelling Mode vs Ambient Sound Mode.
(Spiderman 2 reference)
(Spiderman 2 reference)
Infuencer: Diego Villarán
Plan Canje Galaxy (Samsung Trade-In) promotion video
Infuencer: Thiago Vernal
Sustainable luxury
Context:
There's countless elements that constitute a luxury product. However, in this day and age, sustainable products that don't compromise in performance and design are as luxurious as things can get. Nevertheless, the connection between sustainability and luxury is not well-established in the country.
There's countless elements that constitute a luxury product. However, in this day and age, sustainable products that don't compromise in performance and design are as luxurious as things can get. Nevertheless, the connection between sustainability and luxury is not well-established in the country.
Insight:
Hybrid vehicles are surrounded by multiple misconceptions and myths.
Hybrid vehicles are surrounded by multiple misconceptions and myths.
Concept:
Hablemos de híbridos otra vez (Let´s talk about Hybrids again)
Hablemos de híbridos otra vez (Let´s talk about Hybrids again)
Idea:
Hybrid - A Luxury experience by Lexus
Hybrid - A Luxury experience by Lexus
An immersive experience where the user will not only learn more about the history and benefits of Lexus but will also feel the harmony between luxury and nature that represents the brand, in one of the most exclusive environments in the city.
Hybrid - Key visual
Concept visual
Concept visual
Concept visual
Manifesto
Christmas campaign
Context:
One of the main reasons people don't make donations is because they fail to find places to leave their contributions. With more than 70 stores in Perú, Metro is the ideal brand to create a massive donation campaign.
One of the main reasons people don't make donations is because they fail to find places to leave their contributions. With more than 70 stores in Perú, Metro is the ideal brand to create a massive donation campaign.
Insight:
No matter where you are, you are always one meter (Metro) away from donating
No matter where you are, you are always one meter (Metro) away from donating
Concept: A 1 Metro de compartir
Idea:
Donate a toy
Implement donation hubs in every store and across strategically chosen spots in which the closest Metro stores were too far apart.
Concept KV
Influencers: Maricarmen Marín & Gian Piero Díaz
Influencers: Maricarmen Marín & Gian Piero Díaz
A 1 Metropolitano de compartir
Donate a toy
Affordable luxury
Context: Chinese cars are heavily criticized despite being a cost-efficient alternative to common luxury cars.
Insight:
Most people who criticize these cars do it without having done the proper research. They speak from ignorance. But Geely's excellence is a fact, it cannot be denied, it speaks for itself.
Most people who criticize these cars do it without having done the proper research. They speak from ignorance. But Geely's excellence is a fact, it cannot be denied, it speaks for itself.
Concept:
Geely, habla por sí solo. (Geely, speaks for itself)
Geely, habla por sí solo. (Geely, speaks for itself)
Idea:
Caminos de Geely (Geely Roads)
A car that can speak for itself is a car that can achieve astonishing feats. That's why we will put the Geely Azkarra to the test in the world'longest test drive. A trip across the jungle, coast and highland regions to prove that these cars are undeniably good.
Concept KV
Concept KV
Original script
Used cars campaign
Context: Perú is one of the countries with the highest distrust levels in Latin America, 4/10 Peruvians live in fear of being tricked by a dishonest seller. 95% of used car sales are done informally.
Insight:
98% of Peruvians think Toyota is a trustworthy company.
98% of Peruvians think Toyota is a trustworthy company.
Concept:
Who better than Toyota to sell you a Toyota
Who better than Toyota to sell you a Toyota
Idea:
If cars could talk, they would thell you to buy your vehicle at Toyota. That´s why we created Toyota´s talking cars, a platform that allows to vehicles to talk to potential customers through a chat on the website. Each car will have a distinctive and adaptative personality that they will use to persuade the customer.
Concept KV
Concept visual
For casual athletes
Context:
50% of the Peruvian population does some kind of exercise. However, 90% of them quit due to lack of motivation
50% of the Peruvian population does some kind of exercise. However, 90% of them quit due to lack of motivation
Insight:
A smart bottle that tracks your efforts is the perfect ally to remain motivated.
A smart bottle that tracks your efforts is the perfect ally to remain motivated.
Idea:
Pro Coach
A bottle of Pro that can be scanned to provide an immersive experience harnessing AR technology.
Pro Coach Manifesto - original script
Concept video - original script
Concepts that convert
Key visual for Tourism Day campaign.
Key visual for Black Friday.
Key visual for Shopping Day campaign
Key visuals for the double holiday on October 31
(Halloween and Peruvian Creole Song's Day).
(Halloween and Peruvian Creole Song's Day).
Community generation
Midjourney AI dinosaur trend
AI generated Transformer ahead of the movie premiere
Educational post
Concert tickets giveaway
Meme promoting education platform
Interaction post
The largest company in the Peruvian Agro Industry - B2B communication
Invitation to food convention in Germany
Seasonal post
Educational carousel
Product promotion
Educational post
Contact:
scbrake98@gmail.com
