About Solid Trafiik:
S+ Construction, operating from its base in Kuwait, is renowned for its commitment to excellence in construction services. Specializing in both residential and commercial projects, the brand is characterized by its unwavering dedication to precision and enduring quality. Focused on innovation and timeless design, S+ Construction aspires to redefine Kuwait's architectural landscape by creating structures that stand the test of time. From custom homes to large-scale developments, S+ Construction remains steadfast in its mission to craft environments that inspire and contribute to the nation's legacy.
Why Hosam.Brands:
Understanding the crucial nexus between brand perception and success, Solid Trafiik approached Hosam.Brands to revamp their entire brand and visual identity. They wanted to ensure that their brand resonated powerfully with their ethos and stood out in a saturated market.
Scope:
Brand Identity, Brand Strategy, Logo Design, Print Design.
Challenge:
Creating a minimalist brand poses the challenge of achieving distinctiveness while embracing simplicity. The risk lies in potential genericity, making it challenging for the brand to stand out in a crowded market.
Solution:
To overcome the challenge in Kuwait's construction market, the solution involves designing a strong brand identity. This includes creating distinctive logo that resonate with the local audience. Ensuring visual consistency across all materials, both digital and physical, is crucial for leaving a lasting impression and standing out in the competitive market.
