Apostrophe Reps is a company that represents a diverse group of talented photographers, directors and stylists, operating from offices in both New York and Los Angeles, USA.
Our primary objective was to conceive and execute a new elevated logotype, brand identity and a visual look that feels iconic, memorable, lively and dynamic. The vibrant color palette was inspired by the warm, fun, and playful tones prevalent in the imagery of Apostrophe's representatives.
The bolder brand identity reflects the contemporary essence of the company, providing a clean and editorial feel, celebrating the possibilities that emerge when unexpected combinations of ideas, colors, typography, art and photography intersect.
Our primary objective was to conceive and execute a new elevated logotype, brand identity and a visual look that feels iconic, memorable, lively and dynamic. The vibrant color palette was inspired by the warm, fun, and playful tones prevalent in the imagery of Apostrophe's representatives.
The bolder brand identity reflects the contemporary essence of the company, providing a clean and editorial feel, celebrating the possibilities that emerge when unexpected combinations of ideas, colors, typography, art and photography intersect.
