Coach Eideh specialises in sports science, training individuals at all levels of fitness with a specialised focus on elite athletes and functional training. This means he needed a high-end and easily recognisable logo design that could be applied across a range of applications on small and large scales. The result was a bold logo that combines the initials C and E represented in tiered graphic that can be interpreted as his ability to accomodate for all levels of training and fitness.