Naturale
Naming and visual identity for Christmas events in Catania, 2000
Naming and visual identity for Christmas events in Catania, 2000
In italian Christmas is Natale and “natural” is naturale. By italicizing the central letters in the word “Naturale”, both meanings remain legible. A big red flower becomes the symbol of the series of events.
Events program booklet
Events program booklet, internal pages. The flower is broken so creating a new composition on each spread.
Folder and booklet
Folder, detail of the inside
Folder
Folder, detail of the inside
Postcards; four different postcards have been issued, which could be composed to recreate the flower
