The New Rhythm of Reprocessing
ASP Strerrad Rebranding
Creative Brief: There’s nothing particularly sexy about the reprocessing room in the bowels of a hospital—where medical equipment goes to be sterilized. ASP was on the verge of creating new devices that simplified the way this process is done. Faster. Easier. Machines that talked not just with each other, but with hospital systems too.
Creative Challenge: Hospital administrators viewed these machines like photocopiers—one was as good as another.
Creative Solution: For the launch of these new suite of systems, we didn’t just create a new look and feel for trade shows and collateral—we reinvented the choreography of the category.
The New Rhythm of Reprocessing
