GT3-CUP+YOKOHAMA
BRANDING, PRINT + AV, DIGITAL + STRATEGY
Yokohama tasked us with creating a video for the upcoming 2019 GT3 Cup, and based on this
we created the Shaving Seconds brand. As part of the brand we created a video, photography, promotional design and digital content, as well as strategy. We broke down the core product benefits into two distinct sections: Product/Info and Stories. Next we built the visual language with bold graphics and style photography Finally, we used epic journey photography to showcase the Yokohama story. The video itself was a story about Parker Thompson and the Yokohama team and the work that goes into the GT3 Cup. The video was done in a documentary style, following Parker through his day at the track, followed by some of his greatest moments during races. All the creativity was inspired by the story and its content
we created the Shaving Seconds brand. As part of the brand we created a video, photography, promotional design and digital content, as well as strategy. We broke down the core product benefits into two distinct sections: Product/Info and Stories. Next we built the visual language with bold graphics and style photography Finally, we used epic journey photography to showcase the Yokohama story. The video itself was a story about Parker Thompson and the Yokohama team and the work that goes into the GT3 Cup. The video was done in a documentary style, following Parker through his day at the track, followed by some of his greatest moments during races. All the creativity was inspired by the story and its content
Concept to final execution.
YOKOHAMA, GT3CUP
