Project Overview: Dive into the world of Eomma's TteokBokki, where I've meticulously designed packaging and branding around the beloved Eomma (Mom) mascot, representing the authenticity of this product crafted from Eomma's original and time-honored recipe.

Target Market: This project caters to the vibrant Indonesian audience, specifically aimed at Korean culture enthusiasts—be it K-pop and K-drama aficionados or anyone with a penchant for Korean cuisine seeking a convenient way to savor TteokBokki instantly.

Color Palette: Vibrant shades of yellow, blue, and red dominate the packaging, strategically chosen to communicate that Eomma's TteokBokki sits comfortably within the mid-range pricing segment. This emphasis on bright colors signifies affordability, appealing particularly to individuals aged 16 and above.

Design Strategy: The incorporation of these colors aligns with the product's positioning—accessible yet authentic. The design speaks to the youthful energy of the market while preserving the cultural integrity of the dish, ensuring it resonates with consumers seeking a genuine Korean culinary experience.

Market Distribution: With a keen eye on accessibility, the planned distribution channels include middle-class minimarkets like Indomaret and Alfamart, offering convenient access to this delightful instant TteokBokki for individuals from diverse backgrounds and lifestyles.

Impacting the Culinary Scene: Eomma's TteokBokki isn't just about a delicious meal; it's a cultural bridge, offering a taste of Korea's rich culinary heritage to a broader audience, revolutionizing how people indulge in authentic flavors effortlessly.