Cultural_ties
This Safety Video for Aeroflot became part of the visual style for the company's centenary. Avant-garde lies within Aeroflot's DNA. Even its original logo and brand name were executed in the constructivist style. In the new safety video, we invite passengers on a flight through a cyber-architectural installation, inspired by avant-garde architecture principles.
Moisei Ginzburg — pioneered constructivist architecture with functionalist housing projects such as Narkomfin, which influenced modernist concepts of communal living. Moisei Ginzburg's architectural legacy is represented at several prominent international institutions:
✈ New York
The Museum of Modern Art (MoMA)
✈ Moscow
The Shchusev State Museum of Architecture
✈ Los Angeles
The Getty Research Institute
✈ Montreal
The Canadian Centre for Architecture
✈ Moscow
The Garage Museum of Contemporary Art
✈ London
The Barbican Centre
Nikolai Ladovsky — Ladovsky developed an influential avant-garde teaching methodology at Vkhutemas integrating engineering and the social sciences. Nikolai Ladovsky's legacy can be explored through various archives, collections and exhibitions internationally:
✈ Moscow
The Shchusev State Museum of Architecture
✈ New York
The Museum of Modern Art (MoMA)
✈ Los Angeles
The Getty Research Institute
✈ Montreal
The Canadian Centre for Architecture
✈ London
The Barbican Centre
✈ Berlin
The Museum for Architectural Drawing
Konstantin Melnikov — was one of the most innovative architects of the 20th century avant-garde movement, and his legacy and contributions can be explored at various institutions worldwide:
✈ Moscow
The Melnikov House
✈ Moscow
The State Historical Museum
✈ New York
The Museum of Modern Art (MoMA)
✈ Paris
The Centre Pompidou
✈ Los Angeles
The Getty Research Institute
✈ Berlin
The New Museum
Extension_
This visual approach went beyond safety instructions. It formed the foundation of Aeroflot's centenary brand identity and paved the way for a new brand platform.
Special thanks to:
Director
Mitya Kushelevich
Agency
Instinct BBDO
Instinct BBDO
Client
Aeroflot
Aeroflot
Thanks for watching
