ILL 301.1 - editorial
Brief Summary
With the goal of creating a typographical cover and double-page spread, this project concludes in a holistically designed article that was conceptualised, researched, and written for a magazine. This editorial design project, which emphasises typographic and layout motifs, is strong conceptually and masterfully executed, highlighting a memorable issue that will endure in the archives.
Technical Specifications
One page = 300 (height) x 210mm (width)
Project Deliverables
-Process Work
-Vertical Narrative including:
-Cover Design
-Double page Spread
-Original Typeface
-Visual Strategy
Design Strategy - Rationale
This article for The New York Times Magazine discusses the theme of ‘muscle memory’ and how it could be utilised as a metaphor for life. It explains how habits are formed and the neurological science behind it. Written for a magazine with sophisticated and knowledgeable readers, the visual language engages with the theme while still feeling clean and organised. The illustration for the title, “Muscle Memory”, mimics synapses in the brain. The colour palette is inspired by the human anatomy. The yellow and orange hues represent ‘sparks’ firing off in the brain.
Idea Forming
Moodboard
Style Guide
Visual Strategy
Double Page Spread
Cover
