LIBERTY Steel, the biggest steel company in Romania, wants to change all the process of creating steel and plan to go fully green, making GREENSTEEL from 2030. This is Galați, 200K people town in Romania. How do you say that to blue-collars who forged steel a certain way all their life?
You acknowledge their value, their qualities, their contribution and you take them with you as partners in building the future.
We teamed up with Gabi Hiriț, one of Romania’s best portrait photographers, and created a campaign where real steelworkers are the main characters. No stock, real close-ups, real eyes, real lives.
