Vaseline's PrescribeTheNation.com
Good news travels quickly.
Vaseline headed to Kodiak, Alaska to track the real-life viral spread of their new moisturizer, Clinical Therapy. Part travelogue, part documentary, and developed from a campaign originated by BBH, this site uses hundreds of videos and images to illustrate firsthand how word traveled from one woman to her entire town—and eventually over three million people across the United States.
Creative Director, David Korchin; Associate Creative Directors Anthony Whiteside (copy), Alex Cho (art).
Creative Director, David Korchin; Associate Creative Directors Anthony Whiteside (copy), Alex Cho (art).
