Zales - 2021

Radio 

Zale’s market share started to decrease as a newer diamond retailer grew in popularity. After witnessing our success with KAY Jewelers, we were a no-brainer. We found that creating new radio spots, highlighting their long-trusted diamond sourcing and diverse selection, would change the trajectory of their sales. Within the first 3 months of launch, website visits and sales increased by 4%!