Serin [Beren Saat] finds herself in a difficult situation when her suitcase gets mixed up with someone else's at New York airport. During this time, Serin's path crosses with Mehmet [Kıvanç Tatlıtuğ], and together they embark on a quest to find her lost suitcase. Throughout this journey, Serin and Mehmet explore love, marriage, and loyalty in New York.
Key Art inspired by the idea of "Let's do things we wouldn't do in Istanbul. Let's do something different. Let's savor it." takes a flirtatious, sweet, and intimate approach to the unforgettable night between Serin and Mehmet within an elevator-themed concept. This brief journey accompanying them to their rooms becomes a turning point for Serin and Mehmet.
Our set of four different poses aims to capture the progression of the sweet flirtation between our duo, showcasing the gradual intimacy that unfolds between Serin and Mehmet. Inspired by their evolving connection, each pose encapsulates a moment in their journey, reflecting the delightful transformation from playful flirtation to a deeper, more intimate bond.
Client: Netflix Türkiye
Client Team: Yasemin Dormen, Ece Sakarer, Özge Budunç, Damla Elmas
Client Team: Yasemin Dormen, Ece Sakarer, Özge Budunç, Damla Elmas
Advertising Agency: Tribal Worldwide İstanbul
Creative Chairman: Arda Erdik
Vice President & Executive Creative Director: Başar Bellisan
Vice President & Executive Creative Director: Başar Bellisan
Design/Concept/Art Direction/Motion: Başak Altan
Creative Director: İsmail Anıl Güzeliş
Graphic Operator: Karolin Gülo
Managing Partner & Client Services Director: Emir Medina
Vice President: Alp Gürsoy
Project Manager: Buse Sokullu, Nida Şenler
Photography: Tamer Yılmaz
Title Treatment: Selim Ünlüsoy
2023 / İSTANBUL / TURKEY
