PM3
Pessoas movem produtos, negócios e tecnologia
[EN]
PM3 is redefining its role in the market, now with a new positioning, purpose, verbal and visual identity. More than just a school, it now positions itself as an essential hub in the Product community, establishing itself as a vital link for more than 25,000 students seeking to improve in Product Management. This move is part of an effort to demonstrate that PM3 is more than an educational institution; it's a catalyst to raise the market's standards, a platform where knowledge not only grows but continually evolves.
During a workshop, we delved deep to find the true purpose of PM3. From this journey with the team, it was possible to define that its existence is for: “Spinning knowledge, connecting people to raise the bar in Digital Products and Business”. This insight led to the new positioning: PM3 - People Move Products, Business, and Technology, reflecting the centrality of people at the heart of the business. The logo redesign accompanied this evolution, with renewed typography and special emphasis on the numeral '3'. Chromatically, we opted to maintain purple as the main tone, introducing new variations and complementing with yellow and beige, enriching the brand's visual palette.
With the implementation of this new identity, PM3 has adopted a voice that reflects authority and knowledge. The brand now communicates assertively, using data and insights that not only challenge the status quo but also inspire the community. By emphasizing unique functional attributes, PM3 distinctly sets itself apart from the competition. The merchandise developed for the community - notebooks, stickers, ecobags, and T-shirts - are not just promotional items but flags of the brand, carrying messages that resonate with those engaged in the PM3 ethos, reinforcing the value of continuous knowledge and innovation.
With its renewed approach to the method, centered on a continuous cycle of learning, exchange, and application, PM3 has not only enhanced its brand identity but also significantly increased its market appeal. Therefore, the rebranding was much more than a visual change; it represented a strategic and conceptual advancement, positioning PM3 as a leader ready to inspire and drive people, products, business, and technology.
