Behind the Bar with Fairlee
Fairlee is a B2B brand offering juices and mixers for the restauration industry. But in this case, B2B is far from rhyming with corporate.
In order to engage with more bartenders, the brand's main target, we created fun, snackable, relatable content they could draw inspiration from.
In an intimate setting, we got the best in the business to share their personal stories, their most inspired cocktail recipes, and to perform in challenges that put their creativity to the test.
Fairlee products always look their best in the hands the pros.
See all the reels here: https://www.instagram.com/fairleecanada/
