WOOLWORTHS CHRISTMAS AD (AI SUPPORTED)
LINK TO AD:
https://www.youtube.com/watch?v=bQ7MwfgCfNM
CREATIVE RATIONALE:
This ad displays our bragging rights and competitive edge.
When it comes to Christmas it’s not WHAT we do, it’s HOW we do it. Our brand has an obsession with quality, care, convenience, innovation and style. We pay attention to the details that REALLY make the difference.
We re-made the legendary song "This is How We Do IT" by Montell Jordan
to bring back the joy of Christmas.
Music is so important at this time of year (especially for South Africans) and really sets the tone for the season. It’s also a great tool for injecting joyful emotion into a campaign
that is product-focused.
to bring back the joy of Christmas.
Music is so important at this time of year (especially for South Africans) and really sets the tone for the season. It’s also a great tool for injecting joyful emotion into a campaign
that is product-focused.
