When I took the UX/UI Design course, the final project was developed with students from the digital marketing course. The challenge was proposed by SONAE, and we were asked to develop and design a new feature - a meal planner - to be included in an already existing app, the Continente Siga. In addition to designing this new feature, the challenge also involved defining a strategy and marketing campaign to promote it to Continente Siga's users and attract new ones. The team came up with a creative insight "Mom, what are we going to eat today?" (a question widely heard and repeated in many homes) which was the strategy's starting point.