The Brief
To design a marketing campaign for greenside design center. The campaign aims to spotlight recent graduates in graphic design, multimedia, and interior design through a visually compelling approach. Utilizing high-quality photography, the focus is on showcasing the graduates' personal journeys, passion for their craft, and achievements during their three-year study period.
The primary objectives are to acknowledge the graduates' dedication, inspire potential students, and foster connections with industry professionals. Key messages center around the transformative journey to success, the driving force of passion in design, and the three years of brilliance at Greenside Design Center.
Deliverables encompass print collateral, editorial/publication design, social media assets, and event design. The target audience comprises prospective students and industry professionals within the design field.
About The Campaign
Greenside Design Center Graduate Campaign spotlights recent graphic design, multimedia, and interior design graduates through high-quality photography. It aims to recognize dedication, inspire students, and connect with industry professionals. Key messages focus on the transformative journey to success, the role of passion in design, and three years of brilliance. The design includes emotionally engaging visuals, modern typography. Deliverables cover print materials, editorial design, social media assets, and event elements. The target audience is prospective students and design industry professionals.
Typeface
Roboto is a widely used sans-serif typeface designed by Christian Robertson and released by Google in 2011. It was developed to be a modern, versatile, and easily readable font for various digital applications
Photography
Studio Portraits: In a controlled environment, studio portraits provide meticulous management of lighting, composition, and styling. They have the ability to capture designers by showcasing their passion and love for their field, thereby conveying their personality and interests beyond the professional realm.
In my shoot, I utilized gels blue and yellow for graphic design, blue and red for interior design, and blue and green for multimedia design. This thoughtful integration of colors adds a personalized touch, aligning each portrait with the distinctive characteristics of the respective design disciplines.
Exhibition Posters
The photography posters were created for the upcoming exhibition at Greenside Design Center, featuring the photography of the students who will be participating in the event.
Social Media
Creating social media post for the campaign is a strategic decision to leverage the power of digital platforms for audience engagement, wider reach, visual storytelling, community building, real-time updates, and interaction. It enhances the overall effectiveness of the campaign by tapping into the dynamic and interactive nature of social media.
Designer Profile Card
A Designer Profile Card is typically designed with the purpose of providing a concise and visually appealing overview of a designer's identity, skills, and work. These cards serve as a quick reference or introduction, often used in professional settings such as networking events, conferences, job fairs, or portfolio presentations.
The purpose is to create a memorable and visually appealing representation of the designers, making it easier for potential clients, employers, or collaborators to remember and connect with them. It's a tool to spark interest and initiate further conversations about the designer's skills and portfolio, With an added QR code designed for each designer
Publication Design
The publication design is crafted with the intention of celebrating the designers at Greenside Design Center and illustrating their profound passion for their chosen fields. It serves as a visual journey, capturing the essence of their three-year study, showcasing not only the culmination of knowledge and skills but also the evolution of their artistic and professional identities. Through thoughtful design elements, the publication aims to convey the dedication, creativity, and unique perspectives of these designers, offering readers a compelling narrative of their educational and creative pursuits at Greenside Design Center.
Wayfinding
Creating wayfinding for Greenside Design Center exhibition is a strategic design decision aimed at enhancing the overall visitor experience, optimizing traffic flow, highlighting design disciplines, reinforcing branding, and conveying important information.
A truly bittersweet moment! I consider myself incredibly fortunate to have concluded my last project with an extraordinary group of people who generously dedicated their time to be part of my project. I feel unbelievably lucky to have had this final experience collaborating with such incredible designers.
A heartfelt thank you to my classmates in Graphic and Multimedia Design your support has been invaluable. And a special shout-out to the amazing interior design students who also took the time to contribute to my final project. Here's to our future and many more sleepless nights!
