JCDecaux Outdoor Advertising Awards 2023
Client: UNICEF
Client: UNICEF
UNICEF, the leading global organization dedicated to children's well-being, aims to promote children's rights and enact real changes in their lives worldwide.
The Campaign: "Salud Mental en la Infancia" (Childhood Mental Health)
Campaign objectives:
1. Raise awareness about the importance of discussing mental health in childhood and adolescence.
2. Engage young people to amplify the voice on this issue.
Target Audience:
General public, with a focus on the Spanish society, especially children, adolescents, and young people.
Tools:
Outdoor advertising - mupi, metro, billboards, buses, senior, columns, shopping centers
Our proposal: "11 Minutos"
The "11 Minutes" campaign focuses on the shocking statistic that every 11 minutes a young person takes his or her own life due to mental health problems.
"11 Minutes" has as its main objectives: to raise awareness of the magnitude of the youth suicide problem, remove the stigma of mental health, motivate action, generate solidarity and empathy, and mobilize resources and support for suicide prevention and mental health improvement in young people.
With "11 Minutes" we want to strategically use the location of the posters to convey the urgency of addressing youth suicide.
For example: in Seville, San Bernardo is an 11-minute metro ride from Puerta Jerez, so poster (1) would be located at the metro stop in the first neighborhood, highlighting that, in the short period of time it would take someone to get to Puerta Jerez, another young person in the world could take their own life.
"11 Minutes" has as its main objectives: to raise awareness of the magnitude of the youth suicide problem, remove the stigma of mental health, motivate action, generate solidarity and empathy, and mobilize resources and support for suicide prevention and mental health improvement in young people.
With "11 Minutes" we want to strategically use the location of the posters to convey the urgency of addressing youth suicide.
For example: in Seville, San Bernardo is an 11-minute metro ride from Puerta Jerez, so poster (1) would be located at the metro stop in the first neighborhood, highlighting that, in the short period of time it would take someone to get to Puerta Jerez, another young person in the world could take their own life.
