Streamlined User Research

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With Askable continuously evolving their product, it was time (yet again) to share some exciting new features with their users and brand partners.

The animation takes the viewer on a journey of how these features streamline the user research process — emphasising note-taking, tagging, collaboration, shareability and faster insights.

Askable being a product that's all about user experience and user interface, I wanted to make sure the design was UX/UI driven, therefore I created a grid that all designs had to follow.

In the phases of research and development, I delved into various directions and crafted designs that I found aesthetically appealing and translated the message we wanted to convey.

"AB testing"

To illustrate all the elements of this story, I felt the need to use a mix of techniques — 2D motion graphics and typography to translate the user interface...