Federal Bank Boat Race
Client: Federal Bank
Agency: Ogilvy
ABOUT: Step aboard the "Federal Bank Boat," where tradition meets sponsorship in the heart of the Nehru Boat Race. In collaboration with Ogilvy, our mission was to portray Federal Bank as proud sponsors of this iconic event. The central theme of the film revolves around Federal Bank's role as the sponsors of the Nehru Boat Race, emphasizing their commitment to tradition, sportsmanship, and community engagement. Though specific goals were not outlined, the film aimed to convey Federal Bank's active involvement and support for this revered event, resonating with both participants and viewers. While details about animation style, audience demographics, emotional response, and call to action were not provided, the film intended to evoke a sense of excitement, trust, and pride among the audience. By showcasing Federal Bank's partnership with the Nehru Boat Race, the film aimed to reinforce the brand's values of community, culture, and heritage. Join us in celebrating this vibrant tradition where Federal Bank sails alongside the spirit of the Nehru Boat Race. Experience the pride of sponsorship, and let the Federal Bank Boat immerse you in the essence of tradition, unity, and camaraderie. Witness the power of partnership and join us in this exhilarating journey!
