Various posters would be produced to offer flexibility.
The juxtaposed messages work well when split between two posters.
Recycling/litter bins in city centres will be made over, highlighting how organs go to waste and challenging perception of organ donation.
The placement of the ad can inform the content, in this case a message aimed at women placed in an issue of Cosmopolitan.
Large displays allow the campaign to gain maximum exposure.
With the support of supermarkets and high street retailers, red bags for life would be given out allowing people to show support for the campaign.
The website provides information on the campaign, highlights the disparity between deaths and donors and references countries that have found success using opt out systems and lets the public vote and share their decision online.
