hulu是一个年轻的宠物食品品牌，主打高品质真实肉原料。新品牌需要一个好记忆且独特的视觉形象。我们首先确定包装尺寸规格，然后根据不同的包装比例关系设计网格，关键信息按照逻辑关系填充；具有表现力的插图和色彩，区分了不同的原料配方，也让品牌形象既好看又好玩。我们以这种方式完成品牌视觉的差异化设计并达成与消费者高效沟通。
hulu is a new pet food brand that focuses on high-quality real meat ingredients. The new brand needed a visual identity that could be unique and recognized efficiently. First, we determine the packaging size, and design different grids based on the proportions of packaging of different specifications. Information is filled in according to logical relationships, expressive illustrations and colors distinguish different raw material formulas and make the brand image both beautiful and fun. In this way, we complete differentiated design and communicate efficiently with consumers.
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