Charley Felipe de Moraes's profile

Parradisiac | Visual Identity

BRIEFING

A journey into a world of flavor, fun, and happiness, where pizza and coffee come together to create unforgettable experiences.

Parradisiac is a playful fusion of modern aesthetics and local symbolism—a coffee cup transforming into a map marker. Dynamic, handcrafted lines embody the excitement and youthfulness at the heart of Parramatta, New South Wales.

The lettering was created to mirror the modern and dynamic community spirit. It's a typographic celebration of Parramatta's vibrancy, exuding youthful energy with clean lines that echo modernity and a touch of playfulness.

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Client: Parradisiac Pizza Cafe
Location: 
Parramatta - New South Wale | Australia
Produced by: Charley Felipe de Moraes

Art Director: Charley Felipe de Moraes 
Brand Strategy: Charley Felipe de Moraes


Parradisiac | Visual Identity
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