Studio Moien is a Luxembourg brand, an online concept store focusing on art prints for interiors and limited time pop up stores: www.studiomoien.com. It is committed to provide a great customer experience with its large selection of art prints and embedded cutting edge technology to their online store. Thanks to this, the customers are able to view how each specific product would look in their room before they make a purchase. One of the biggest missions of the brand identity was to reflect this perfect balance of art and technology. We aimed to create a perfect balance of opposites with the logo, mixing cold and warm colors with fragile and extra bold fonts, Ivy Mode, Stenciletta and Funky Signature, all together.
After defining the look and feel of the brand, we shifted our focus on representation of product selection. We wanted to make sure every customers could find products that delight them, no matter which interior design style their house or office might be in. We curated the art prints according to their styles and the colors, and created dedicated sections on the website and Instagram; from dreamy Photography to vibrant Illustrations, and abstract Shapes...
It has been a truly exciting project to take the first steps of establishing visual communication of a new brand.
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