Client : SmartCity Malta
Campaign : SM Interactive Map
 

 

www.lagunawalks.com.mt

 

 

Adobe Illustrator  and Adobe Photoshop were used to create a library of assets and different backdrops that were then built up into to a series of art boards with multiple layers including all of the various assets and intended touch points. Once the library of assets was completed, I used Google maps to trace out the geographical location of SmartCity site and surrounding areas. Important features such as the building sites, the laguna, Grand steps, Promonade and the infinity edge were also marked out. Once I had a clear idea of the overall picture, I began to build up each area whilst referencing Google maps and sourced images.

 

When I was developing the map, I built in new elements to help assist with the overall narrative of the piece. I wanted to create an experience for the user which built on the idea of exploration and discovery. By building in hidden details and subtle elements into the design, the aim was to engage the audience as best as possible.

 

 

 

 

 

 

 

By using Google Maps I was able to trace out the exact

location of Smart City sites and surrounding areas

 

 

 

 

Smart City Location 

 

 

 

I went on location taking photos for reference

 

 

 

Full view of the final map

 

 

 

Details of Illustrated Map

 

 

 

 

 

 

 

 

 

Character Design

 

 

 

 

 

Signage and type treatment for different areas and touch points

 

 

 

You can view the full map here