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FR
Léopold est une enseigne de supermarchés bio intégrant une belle sélection de produits frais et locaux. Hekla a travaillé sur le rebranding de la marque avec pour fil rouge, l’idée de placer Léopold comme un lieu de rencontreBEHANCE entre le producteur et le consommateur. En misant sur une transparence de discours, la volonté était d’élaborer une communication graphique accessible. Pour le logotype, un lettrage sur mesure est dessiné. Son anatomie permet de construire son signe. Les bandes rappelant les lambrequins des stores des marchés deviennent un code graphique fort et identitaire en accord avec les valeurs de la marque. Une série d’illustrations contextualise le discours.
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EN
Léopold is an organic supermarket brand with a fine selection of fresh and local products.
Hekla worked on the rebranding of the brand with the common thread being the idea of placing Léopold as a meeting place between the producer and the consumer. By focusing on transparency of speech, the desire was to develop accessible graphic communication. For the logo, custom made lettering is designed. Its anatomy allows it to build its icon. The strips reminiscent of market blinds become a strong graphic identity code in accordance with the brand’s values. A series of illustrations contextualizes the speech.
Hekla worked on the rebranding of the brand with the common thread being the idea of placing Léopold as a meeting place between the producer and the consumer. By focusing on transparency of speech, the desire was to develop accessible graphic communication. For the logo, custom made lettering is designed. Its anatomy allows it to build its icon. The strips reminiscent of market blinds become a strong graphic identity code in accordance with the brand’s values. A series of illustrations contextualizes the speech.
