moody Contact Lens Solution | 產品及廣告設計

Packaging & Advertise

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近年在女性消費市場上，美瞳幾乎與口紅劃上等號，隱形眼鏡不再只是解決近視患者的需求，取而代之是一種新型臉部彩妝，伴隨著這種趨勢，消費者卻忽略彩妝之於臉部保養品同等於美瞳之於眼部護理產品的道理。在解決近視問題的同時要了解雙眼也需和歲月抗衡，面對衰老問題是整張臉孔的事。
作為隱形眼鏡標竿品牌，希望提升眼部護理同等於臉部保養的意識，並關注雙眼在臉孔中的獨特地位。
設計上將廣告排版聚焦在模特眼部，並以此延用在產品包裝，屏除過往同品類一慣的白與藍，更希望消費者的眾多保養品之中護理液能是同等級的存在，既能解決需求也能在視覺上具有品牌辨識度及品類成熟度，擺脫品類傳統作風。

In recent years, in the female consumer market, the presence of colored contact lenses is nearly as prominent as that of lipstick. Contact lenses are no longer merely a solution for correcting vision; instead, they have evolved into a new form of facial cosmetics. However, with this trend, consumers often overlook the need for makeup and facial care in conjunction with the necessity of eye care products to complement their colored contact lenses.While addressing vision correction, it is essential to understand that our eyes also need to combat the effects of aging. Dealing with aging concerns is a encompasses the entire facial appearance.As a benchmark brand in the contact lens industry, we aspire to heighten awareness regarding the significance of eye care, which is on par with facial skincare. We also emphasize the unique position of the eyes within their facial context.
In terms of design, our product advertising will focus on the model's eyes, and this visual theme will extend to the product packaging. We are departing from the conventional white and blue aesthetics commonly associated with products in this category. Our goal is for eye care solutions to be recognized as products of equal quality among the various skincare items consumers use. This ensures that they meet the desired needs while maintaining strong brand recognition and maturity within the product category, departing from traditional category norms.

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Art direction ╱ Ivory Ho

Packaging Design ╱ Ivory Ho

Photography ╱ Kai

Location ╱ Shanghai