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MakeReign - Brand Idents

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brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
What started as a showreel brief grew into a collection of 3D work across idents and device layouts for our friends at MakeReign. With their, and a massive collection of killer work, they gave us the time and freedom to push the fidelity on an important piece of content for their business.

Client: MakeReign
Creative Direction: MakeReign & Okalpha
Production: Okalpha​​​​​​​​​​​​​​





brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
MakeReign had just completed a re-brand with Holographik.
That meant a fresh pack of guidelines for us to make use of.
New colours, type rules, and a new logo-mark.

brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render




brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
​​​​​​​And so it began. Five ident concepts, each at 60fps
and based off of concepts we defined with MakeReign.
growth. cut. inflate. smoke. drop.
Output through iteration.
​​​​​​​
A snapshot of the Research and Development iterations for the 3D MakeReign logo idents.
3D simulated MakeReign logo as green moss growing on a dark grey tree.
Various industrial texture tests for the plant / growth based 3D MakeReign Logo simulation




These initial explorations for cut showcase the detour we 
took to get to the final laser-projection output ↓

A side-by-side comparison of the typology and final 3D renders of concrete bricks.



The MakeReign logo cut into a right yellow stacked brick face






An exploration using a mask on 3D rendered bricks to create the core shape of the MakeReign logo.



brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render




Inflate exploration proved difficult when
trying to maintain a clear logo mark outline at render.
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brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
  


brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render
brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render



brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render




Simulation held priority in smoke. 
Scrutinized due to shot fidelity and geo detail. 

brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render



    





brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render




Tinker tinker tinker. 
Simple systems with strange requirements for drop.




brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render



brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render




Thank you for watching. We hope you enjoyed the making of ♥
brand identity branding visual 3D animation motion design houdini redshift cinema 4d Render



MakeReign - Brand Idents
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