Edinburgh Harley-Davidson Invitation
Invitation
Edinburgh Harley-Davidson decided to do something a little different from their usual sales event. The aim was to reflect their customers love of the not only the product, but of the lifestyle. We were tasked with producing an invitation the recipient would want to keep. A fold out poster was designed to express the fun and adventure associated with the brand.
Grungy Look
A lo-fi, grungy look was created to echo the Harley-Davidson visual branding and appeal to the dedicated fan base that would receive the invite.
All in the Detail
Graphics, photography and colour were layered in Photoshop to produce an engaging background for the poster design. The work was then printed on an uncoated stock to add a tactile feel to the final piece.
Opening Up
This was then mailed to customers in matt black envelopes to match the Harley branding. As the reader opened the invite, more details were revealed about the event, culminating in the fully opened poster, their "Big Invitation" and something they would hopefully want to keep.
